How To Put Together An Effective Customer Service Team

12/18/20

Americans are prepared to pay 17% more to buy from a company with outstanding customer service, while 52% of customers admit they made an additional purchase after a positive experience. Indeed, it is very important for a firm to establish an outstanding customer service and support team, considering that it is 6-7 times more expensive to attract new clients than retain current ones, according to Kolsky. A great team can make a huge difference in boosting sales and improving bottom lines.

Make Use Of Technology

One of the easy ways to build an effective customer service team is to make use of existing tech. Easy and accessible communication is key to customer service. Clients want quick, precise and friendly services, and while emails and messages are convenient, hearing a human voice is still preferred by customers. Hence, an increasing number of teams are now using voice over internet protocol (VoIP), allowing them to be reachable 24/7 without incurring horrendous costs on operating expenses. VoIP is hosted on the cloud, which allows for more efficiency that traditional telephone systems.

As part of your customer engagement solutions, you can choose to update an old phone system or expand your current one. The main benefit of a VoIP system is that you will improve your accessibility. Its portability is another advantage as well, allowing your team to be reachable at all times. On the technical side, there is clearer voice quality, and the system also supports multitasking.

Train Your Team

It is equally critical that you provide training to team members. For example, knowing how to handle communication software is imperative, as well as programs to make customer service seamless. Your team will want to project that they know what they are talking about, especially when providing tech service. If your product fails, it is in your interest to provide quality support to fix the problem, whether done over the phone or through internet-based services.

The human component is also vital in creating an effective customer service team. Teaching proper communication skills is indispensable so that misunderstandings are less likely to occur. Employees must learn to prioritize each client, treating them as interconnected parts of your businesses. On top of being accessible, your team must strive to attain an excellent reputation by responding as quickly as possible to queries, apologizing politely when needed, and delivering a reliable experience.

A great customer service or experience matters to patrons of businesses. Thus, building a customer service team that is operative is essential. To achieve this goal, using technology and training staff are two of the most important components in creating an efficient support or service team.

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