When creating a blog, your main aim is to drive as much traffic to your page as possible and rank at the top of search engine results. Even if you’re not occupying the top position, there are methods you can use to outrank it, which is where featured snippets come into the equation.
A featured snippet is displayed above the first set of organic search results, containing the exact answer to your question. Otherwise known as ‘position 0’, readers are more likely to click on the featured snippet over other links. With that in mind, here are some of the benefits you can gain from using featured snippets for your blog.
Increase in Traffic
One of the key benefits a featured snippet provides is driving more traffic to your blog. Companies and agencies often notice an increase in visits to their page after using a featured snippet. They will identify which pages are receiving significantly higher visits, as well as questions and queries that users have inputted to find their page. Once you’ve established the most visited pages, you will know which queries have triggered them. SEO plays a major part in increasing traffic too, so if you need assistance in getting your page to the top, this Chicago SEO company can help.
Increase in Brand Awareness
If Google decides to choose your blog as a featured snippet, you can not only expect a surge in traffic to your page, but a boost in overall brand awareness. If you run a business and are looking to expand your audience, the more people who know about your website and blog, the better. With so much choice on the internet, many readers are more skeptical than ever before when conducting research. They will not only inspect your website and source, but determine whether your page is credible. As long as you fill your blog with content that is well-written and reputable, you can expect an improvement in your CTR (click-through rate).
Prominence on Mobile Devices
In the modern world we live in, you will be hard pressed to find consumers without a smartphone. With more and more of us using voice searches to get information, featured snippets are currently the only result for voice searches on Google Home and Android, meaning that consumers are more likely to head to your blog over competitors.
Gives Your Voice Authority
With so much choice on the internet to pick from, if your blog is being pulled into the featured box, from the reader’s point of view, they will believe that you’re an expert on the subject. Consumers want to trust your content and believe in your brand, and a featured snippet can make readers take you more seriously.
Increase in Keyword Rankings
A featured snippet can also trigger an improvement in your online visibility and keyword rankings. It’s common for companies to see a considerable improvement in keyword rankings reports after receiving a featured snippet.
Whether you run a blog for business purposes or for pleasure, cementing yourself at the top of search engine results may be beneficial in driving traffic, however, a featured snippet will increase the chances of consumers seeking out your page first over competitors.
