Working on social media takes more than just scrolling Twitter up and down and watching cat videos all day. People tend to underestimate how hard work it is, especially those who do not work with social media on a daily basis. However, social media managers need to accomplish a lot of tasks regularly, and social media scheduling is just one of them. Apart from that, they are responsible for community management, reporting and coming up with some new ideas, as well as being up-to-date with the latest news on social media. It can be quite a challenge, but fortunately, there are some social media tools that can help them overcome any difficulties and reveal the potential or automatic social media posting.

Automatic social media posting - what should you know about it?

This kind of social media scheduling does not mean spamming or using bots to post things for you. Automated social media posting schedule means that you plan your content in advance, using native features of social media platforms or external tools.

Advantages of automatic social media posting

• social media managers can focus on content creation, instead of planning publications manually
• as a marketer, you can schedule some posts in advance and take a deeper look at analytics
• it saves time, money and efforts for social media managers
• it is often easier to set up a content calendar with some posts that are already scheduled in the pipeline
• having a reliable solution for automatic social media posting can positively impact communication workflow in a company since everyone is aware of what is going to be published

Myths about automatic social media posting

There is nothing wrong with automatic posting to Instagram or automatic posting to Facebook, and many agencies do it already. Some social media marketers say that it can negatively impact organic reach, which is not true. Others prefer native features, but if you manage more than two or three profiles, it can get just tiring and time-consuming. Social media managers have more tasks than just scheduling, so whenever they can have some of their responsibilities automated, they welcome such an opportunity with open arms.

Another harmful myth is that social media automation tools cost a lot and no one can afford them. Actually, if you take into consideration that using this kind of tool can organize your work and keep your social media management back on track, you realize that spending a few dollars a month is not such a bad idea. Instead of thinking about it as another expense, it is better to regard it as an investment.

How to find a tool for automatic social media posting?

Are automatic posting to Facebook and automatic posting to Instagram the only features you are looking for? Maybe you manage a lot of profiles on social media platforms and would need help also in other areas of social media management? You need to answer all of the aforementioned questions before you start testing out any tool. It can actually turn out that you need a complex social media management tool for social media scheduling, but also social media reporting or community management. One of such tools is NapoleonCat.com that helps with more tasks than just automatic social media posting. There are many tools on the market, so to find the best one you simply need to… test a few of them out. It never hurts to look at some reviews and testimonials given by users, as well as to take a look at pricing. It also has to be intuitive for your entire team, so make sure that you get them through the right onboarding process.

Wrap-up

Automatic social media posting can boost your social media tactics and help your team focus on a business core instead of planning tedious tasks. You can be surprised how organized your work becomes with social media automation - but if you never try, you’ll never know. Debunk all the aforementioned myths yourself and skyrocket your social media strategy. Good luck!