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Nothing beats having a trusted name when you are a brand that strives for excellence. Producing quality products for each and every release is a benchmark of being a trusted brand. In the realm of luxury watches, producing quality products is a must. That is why Omega has been one of the most famous and trusted brands when it comes to luxury watches. Boasting a huge collection of releases, Omega not only exudes class but they also produce it.

Ever since their establishment in 1903, Omega’s collection has been sought after by watch aficionados around the world. With watches such as the Omega Speedmaster and Chronomaster, it’s no surprise why Omega is on top of the game. Innovations in their timepieces allowed Omega to release watches that can either be used for luxury or for sports. With over a century of existence, you may wonder how Omega’s sales have seen an uptick throughout the years. How can one brand attract old and new customers with their products, right?

Well, Omega has adopted a policy of supporting sports events and athletes. Sports like the market of watches constantly changes. No one stays on top forever and if you want to stay relevant you need to adapt and evolve through everything.

Omega and Sports

Omega has a long-standing dedication to supporting sports. From athlete endorsements and sponsoring events, the company has continued its dedication to excellence.

One of the biggest events that Omega is currently a partner of is the PGA Tour of America. This tour showcases the top golfers in the world and is home to the second major of the season. Since 2011, Omega has recorded every second of the PGA Championship. One of Omega’s most famous endorsers in the Golfing world is the major winner, Sergio Garcia.

With Omega receiving full exposure in PGA events, it is no wonder that they can attract so many people. Golf is one of the perfect venues to showcase luxury watches since most of its avid followers are people who perfectly fit their profile.

Aside from Golf, Omega has also sponsored teams and events from Sailing, Swimming and Athletics. Omega has provided Athletic events with precision timing, noticeable scoreboards and starting blocks. Whenever these items are showcased, Omega’s branding can be seen by the viewers.

Omega also sponsors sailing teams such as the Emirates Team New Zealand and individuals including Dame Ellen MacArthur.

Lastly, Omega has also provided major swimming events with precision timing equipment. Omega has a long-standing partnership with FINA and it allows Omega to handle major events.

Associating yourself with excellence gave Omega an avenue to not only promote their products but show how good their precision is.

Omega Endorsing Athletes

Aside from sponsoring major events and teams, one of Omega’s biggest achievements in marketing is to sponsor the top athletes in the world. There have been numerous recognizable athletes that have worn Omega watches and have lead their marketing materials. One of them is arguably the greatest Olympic athlete of all time, Michael Phelps.

Since 2004, Phelps has been a supporter of Omega watches. It’s not hard to see why greatness attracts excellence. Two leaders in their own field, sharing a common goal. Omega then immortalized their bond with Phelps by creating a limited edition watch that is dedicated to the 23-time Olympic gold medalist. The Seamaster Planet Ocean ‘Michael Phelps” watches are only 280 in total and the watch was chosen because of Phelps’ affinity for the model.

Speaking of greatness, arguably their biggest sponsored athlete is racing legend Michael Schumacher. Known as the greatest F1 driver of all time, Schumacher had a close relationship with Omega. This allowed Omega to be highlighted whenever Michael won a race or the season’s Driver’s Championship. Michael Schumacher also gave Omega a great avenue to market their Speedmaster watches.

Aside from Michael Schumacher, Omega Speedmaster watches are also worn by famous golfer Rory McIlroy. Omega has also used celebrities and other athletes as part of their marketing strategy.

Legacy of Omega’s Marketing

Omega’s marketing is the main reason why they are on top. Their relationship with the top athletes and teams in the world allowed them to showcase the technology and elegance of their timepieces. Having partnerships with the biggest sporting events in the world has allowed Omega to showcase other precision timing equipment. This is also a plus since people watch sports on an almost daily basis and seeing a brand or logo makes them want to buy that brand.

However, replicating Omega’s focus on sports might not be for every brand. Sporting events demand precision. This can only happen if your company is trusted and has a history of producing precise timepieces and timing equipment.

How did Omega keep their sales up? Through sports and gravitating towards excellence.