A team of experienced apparel execs who once worked for Under Armour in Baltimore launched a new denim company from Pittsburgh this week.

According to the company, Revtown’s CEO is Harry Stafford, who worked at Under Armour for six years heading up product and North American business. Steve Battista, who is CMO at Revtown, was head of brand and creative at Under Armour. The founding team also includes Chief Digital Officer Matthew Massdam, who ran ecommerce operations for UA, is also a former Navy SEAL and military aide to the President of the United States.

“The Revtown product team boasts some of the top designers and engineers from the most innovative athletic apparel brands today, complemented by a denim manufacturing team that has made over 150 million pairs of jeans, with a combined 100 years of denim production experience,” a press release states.

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