After an initial 30% loss, yesterday I broke even on my Under Armour (NYSE:UA) (NYSE:UAA) trades. Is this the start of a turnaround? Should I hold out for a profit? Or is this just a short lived relief rally and I should take the opportunity to walk away unscathed?

Sorry if this sounds self centered, but perhaps many are in the same position. By analyzing our own thoughts and identifying our feelings and goals, we can tune in to what many in the market feel too.

Trading and investing is not only about analysis of fundamentals and/or technicals. There is psychology involved. We may try to remove emotions from our decisions, but at the end of the day we are only human, and the way the market moves is a function of us.

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