Introduction
Once a superstar on the Street, GNC (NYSE:GNC) is in dire need of a fresh start. Shares plummeted over 60% in 2016, resulting in the loss of hundreds of millions in market cap. Since its peak in 2013, the company has shed over $5 billion in shareholder value. To put it lightly, current investor sentiment is bearish. Analysts everywhere are slicing earnings and fair value estimates, Piper Jaffray being the most recent, slapping a $7 price target on the stock. Even CEO Robert Moran openly admitted the company needs to "fundamentally change the way we operate." All this pessimism resulted in a massive selloff throughout the past year, and while the stock is off to a decent start in current year, hope for the future seems to be dwindling.
Surviving the Times: A Few Thoughts on Strategy and Industry
