Maybe it's just me, but I think Under Armour (UA) is still pretty much under the radar in Europe. I hadn't heard of them until recently, but that's possibly because I'm nearly forty, live in Bulgaria and sit in front of screens most of the day. Apparently they are 'cool' and lots of kids in California wear them?

It's fair to say I'm no expert on the company or fashion stocks in general. But do I need to be to make a trading decision about them? Well it may help, but many so called experts have been telling us to buy since the 2015 highs and none of those trades will be in profit now.

Most of what I need to know can be found right here on Seeking Alpha and on my charts. The experts who really count; those that move the stock, are leaving traces of their activity all over the charts. This only tells us what they have done, and are doing, but based on a few techniques it can also tells us what they might do in the future.

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