TREVOSE, Pa., Oct. 17, 2016 (GLOBE NEWSWIRE) -- StoneMor Partners L.P. (NYSE:STON) today announced the hiring of Dina S. Kelly to the newly created position of National Vice-President of Sales, effective August 15, 2016. Kelly will oversee StoneMor’s approximately 525 sales personnel and will also support marketing efforts for its 317 cemeteries and 107 funeral homes. Her role will include setting strategic priorities for the sales team and supporting localized hiring and training. She will also be responsible for the previously disclosed sales team expansion, adding approximately 100 new team members over the next six to nine months. The expansion is part of a broader workforce realignment recently undertaken by the Company. The realignment saw the elimination of approximately 100 non-sales generating positions, representing total cost savings of approximately $6 million, across a variety of functions, largely comprised of duplicative roles that arose as the company has grown through the acquisitions of more than 285 cemeteries and funeral homes since becoming a public company in 2005.
Kelly commented, “I’m very happy to join StoneMor and become part of our young but experienced management team that will lead the company for the coming decades. I believe I bring many innovative thoughts and successes from my experience in similar industries over the past 15 years that will translate well to our business. I’m looking forward to spearheading positive change in our sales force that will allow us to exceed our goals over both the short-term and in the coming years.”
Kelly joins StoneMor from Senior Lifestyle Corporation, a Chicago-based company focused on senior care communities where, since 2014, she was Senior Vice-President, Sales and Marketing. While at Senior Lifestyle, Kelly was instrumental in the creation and implementation of several company initiatives designed to drive sales growth and occupancy goals. She provided direct leadership and ongoing development of 11 Regional Directors of Sales and Marketing, collaborated in the successful integration and acquisition of 54 communities and provided weekly/monthly sales and revenue forecasting and annual budget review.
Prior to Senior Lifestyle, from 2012 to 2014, Kelly was District Vice-President, Sales and Marketing, Acquisitions for Holiday Retirement Lake in Oswego, Oregon. At Holiday, Kelly supported company efforts to achieve occupancy and move-in goals through new sales and marketing programs. Among other roles, she coached and trained on essential conversion metrics and lead generation activities to enable sales teams to maximize potential and meet objectives. Prior to 2012, Kelly filled numerous sales and executive director positions at Brookdale Senior Living (formerly Horizon Bay), Sunrise Senior Living and Service Corporation International where she was Park Director and Pre-Need Funeral Sales Manager.
Larry Miller, President and Chief Executive Officer of StoneMor commented, “We are excited to have Dina join StoneMor. Dina brings an extensive career in sales and marketing with experience that includes not only leadership and oversight of sales teams, but the development of programs to increase revenue and enhance profitability. Her previous role at Service Corporation is an added benefit that gives her the unique experience of having worked in the deathcare industry at the field level. We look forward to her contributions to the team.”
About StoneMor Partners L.P.
StoneMor Partners L.P., headquartered in Trevose, Pennsylvania, is an owner and operator of cemeteries and funeral homes in the United States, with 317 cemeteries and 107 funeral homes in 29 states and Puerto Rico.
StoneMor is the only publicly traded death care company structured as a partnership. StoneMor’s cemetery products and services, which are sold on both a pre-need (before death) and at-need (at death) basis, include: burial lots, lawn and mausoleum crypts, burial vaults, caskets, memorials, and all services which provide for the installation of this merchandise. For additional information about StoneMor Partners L.P., please visit StoneMor’s website, and the investors section, at http://www.stonemor.com.
