Like Billy Penn in Philadelphia, the Pittsburgh site will focus on attracting a younger audience through events and aggregation in addition to original reporting.

Nearly two years after launching Billy Penn in Philadelphia, Jim Brady’sSpirited Media on Tuesday debuted its second local news site, The Incline, in Pittsburgh.

Billy Penn readers will immediately recognize The Incline. The site designs are identical and Brady told me that The Incline will follow Billy Penn’s model of focusing on younger readers with events, an active institutional voice, and curation of other local news sources.

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