The Chernin Group Invests $40 Million in Goldin Auctions


Ken Goldin

RUNNEMEDE, N.J.--(BUSINESS WIRE)--Goldin Auctions, the leading marketplace for collectibles and trading cards, announces it has raised ~$40 million in growth financing from The Chernin Group, a multi-stage investment firm known for building and investing in leading, emerging consumer businesses in the media, commerce and technology industries.

Goldin Auctions will use the funding to invest in technology, operations and audience development to further build upon the trust the company has established with buyers and sellers on its platform. The investment is being made amidst record growth for both Goldin Auctions and the industry overall as collectors increasingly view collectibles and trading cards as both a fun hobby and a valuable alternative investment. The collectibles market is now valued at more than $10 billion in annual transactions.

Ross Hoffman, who has held senior positions at Twitter, Google and Headspace, is also joining Goldin Auctions as its new CEO. He will oversee the development of innovative new products and experiences that will redefine the collectibles industry and further cement the company’s reputation as the trusted leader in trading cards and memorabilia. Hoffman will run the day-to-day operations of the business alongside founder Ken Goldin, one of the most widely recognized leaders in the collectibles industry, who is moving into the new position of Executive Chairman and Founder. In this new role, Goldin will leverage his extensive knowledge, history and relationships in the collectibles industry to help lead the company’s continued growth.

“The collectibles industry has come a long way over the last 40 years and its popularity today is the result of enthusiastic, passionate and knowledgeable collectors,” said Goldin. “With the help and expertise of our new partners, we plan to always prioritize our consignors and buyers by providing them the safest and easiest way to trade these amazing and valuable assets. As a result, we’re confident that we’ll help oversee the continued growth and expansion of the industry as a whole.”

“Ken and his team have built an incredible business and he is an icon in the hobby,” said Hoffman. “At the core, what they have built is trust: sellers trust us that they will get the right price and buyers trust us that they will get authentic merchandise. We authenticate everything we sell and we verify every bidder’s ability to purchase. The collectibles industry has one of the world’s most engaged and rapidly growing audiences. By building upon the trusted marketplace Goldin is known for with new technology, operations and content, we aim to make things easier, safer and faster for everyone in the hobby, old and new.”

“At TCG, we focus on identifying high-growth sectors and then investing in the best businesses that we believe will define the category. We noticed the explosive interest in the collectibles industry and we went very deep looking for the best companies and executives — Goldin Auctions very quickly stood out as the leader in the space,” said TCG Co-founder and Partner Jesse Jacobs. “We are investing in Ken’s vision, credibility and experience as well as Ross’s leadership. We are thrilled to be on team Goldin as it continues to give back to the community and provide more great resources, content, cards and memorabilia for its collectors.”

TCG has developed a reputation for partnering with companies that have a strong track record of fostering authentic relationships with highly-engaged audiences. The firm invests in emerging and notable businesses, including popular companies Barstool Sports, The Action Network, Hodinkee, Exploding Kittens, Food52, Scopely, Headspace, Surfline and Cameo.

In addition to TCG, several notable individuals and firms have joined the funding round including Adam Bain and Dick Costolo from 01 Advisors; Mark Cuban; Kevin Durant and Rich Kleiman from Thirty Five Ventures; LightShed Ventures, led by Rich Greenfield; YouTube Co-founder Chad Hurley; Craft Ventures Co-Founder Bill Lee; musician and record producer Timothy “Timbaland” Mosley; Christian Oestlien, VP Product at YouTube; entrepreneur and creator Logan Paul; Anthony Pompliano of Pomp Investments; Shiva Rajaraman, VP Product, Facebook; Zillow and Hotwire Co-Founder Spencer Rascoff; Bill Simmons, Founder and CEO of The Ringer; Dwyane Wade of Wade Ventures; Mark Wahlberg; and NFL quarterback Deshaun Watson from Bleecker Trading.

Ken founded Goldin Auctions in 2012 and built the company from a start-up grossing $800,000 in its first year to over $100 million in 2020. To date, Goldin Auctions has overseen more than $300 million in sales. Last month, the company shattered the industry record for the largest sports collectibles auction ever, completing $33 million in sales for over 1,000 items, including incredibly rare Michael Jordan, Patrick Mahomes and Mickey Mantle trading cards. Goldin has been in the collectibles industry his entire life and has forged relationships with legendary figures including Shaquille O’Neal, Muhammad Ali, Joe Montana, Hank Aaron, Mickey Mantle, Barry Bonds, Kareem Abdul-Jabbar, Wayne Gretzky and many others.

Prior to joining Goldin Auctions, Hoffman served for seven years as Vice President of Partnerships at Twitter, where he led the company’s Global Content Partnerships & Brand Strategy team and helped drive $750 million of revenue annually. Before that, he held the title of Business Development & Strategic Partnership Manager at Google, overseeing YouTube's first live streaming team. He most recently served as Chief Business Officer at popular meditation app Headspace, where he helped diversify and grow the business to more than $100 million in revenue.

About Goldin Auctions

Goldin Auctions is the leading marketplace for trading cards, sports memorabilia and other collectibles. Founder Ken Goldin has sold more than $1 billion in memorabilia from many of the biggest names in sports, history, and pop culture. The company routinely sets records for the most expensive trading cards and other memorabilia ever sold. Lifelong collectors and new hobbyists alike trust Goldin Auctions because the company professionally authenticates everything it sells. Goldin Auctions is the official auction partner of the Naismith Memorial Basketball Hall of Fame, The Major League Baseball Players Alumni Association, The Jackie Robinson Foundation and the Babe Ruth Birthplace and Museum. For more information, visit Learn more at, on Twitter and Instagram.

About TCG

Founded by Peter Chernin, Jesse Jacobs, and Mike Kerns, TCG, an affiliate of The Chernin Group, LLC, is an investment firm dedicated to building consumer businesses. The TCG team has a track record of working with world-class consumer brands in content, commerce, and consumer-tech, including Crunchyroll, Headspace, MeatEater, Exploding Kittens, Food52, The Action Network, and Barstool Sports.

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